From the second Aimee found out she was pregnant with baby #4, she couldn't wait to start shopping. She loved supporting small business shops and immediately started following all the baby & maternity instagram, etsy & shopify shops. It had been 4 years since her last pregnancy and things had already changed so much.

While she continued to support small businesses, she found out she was expecting her first daughter after her 3 beautiful boys. Her family was complete. Unfortunately, little Joselyn's heart stopped beating at 25 weeks and Aimee had to give birth to her sleeping daughter in April 2016. She knew she wanted to do something beautiful in honor of her baby girl.

Then it came to her, just maybe she could start her life long dream of opening a boutique...a baby boutique. Her husband Matt was so supportive and their family encouraged her to do it. She started to contact the companies whom she had been purchasing items from, and it just took off from there.

Aimee decided to name the boutique |Joss| in dedication to her stillborn daughter Joselyn, and |J| for her three boys whom are named Jayden, Julian & Jameson.

Joss + J only recently opened its doors but has been a huge success thus far. There are plans for parenting, infant, sleep, & lactation classes and trainings, mommy & me, and daddy & me events, baby showers, story time, social events and much much more for this small business.

Remember that everytime you make a purchase, you are supporting a small business who is supporting a small business just means the world. The boutique is full of handmade items both local and far. There are so many companies who are found right here in Gilbert, Arizona and some who are found in Canada, Australia, and even the Netherlands, all while being handcrafted and made with so much love.

Joselyn Mae 4.26.16